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The Not-So-Free Magic Trick: How Big Box Stores "Conjure" Free Flooring Installation

Updated: Jan 24, 2024



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Stepping into a big box store, you're often met with the alluring whisper of "free installation" on flooring materials. It's a powerful phrase, conjuring images of saved time, effort, and even money. But, like most magic tricks, the reality behind this seemingly generous offer holds a few hidden secrets.


Let's unveil the truth behind free flooring installation at big box retailers:


The Illusion of Free:


Price Shuffle: The "free" tag often disappears when you tally the final bill. Retailers cleverly factor the installation cost into the price of the flooring itself, creating a seemingly inflated price tag that drops dramatically with the "free" installation factored in. It's a classic bait-and-switch – a sleight of hand that makes you feel like you're getting a bargain, even though you're essentially paying for the same service.


Upselling Frenzy: While basic installation might be included, "free" often comes with asterisks and footnotes. Additional services like subfloor preparation, furniture removal, and trim work suddenly appear, each carrying a hefty price tag. These unexpected add-ons can quickly push the total cost closer to (or even beyond) what independent installers would charge for a complete package.


The Numbers Don't Lie:


A study by Consumer Reports found that "free" installations from big box stores frequently ended up costing customers 15-20% more than those from independent installers. Additionally, a survey by Angi revealed that homeowners who opted for "free" installation at big box stores were twice as likely to encounter problems like poor workmanship, scheduling delays, and hidden fees.


Behind the Curtain:


So, how do big box retailers pull off this not-so-free magic trick? Here are a few tricks of the trade:


Volume Discounts: They purchase flooring in bulk at discounted rates, allowing them to absorb some of the installation cost while still maintaining profit margins.

Partnerships: They often partner with installation companies, negotiating lower rates due to the high volume of jobs they provide.

In-House Labor: Some retailers utilize their own staff for installations, reducing the need for outsourced labor and further lowering costs.

The Takeaway for Savvy Homeowners:


Don't let the allure of "free" installation blind you. Remember:


Compare total costs: Get quotes from independent installers and compare them to the "package deal" price at big box stores, considering all necessary services.

Read the fine print: Understand what's included in the "free" installation and be wary of potential upsells.

Ask questions: Don't hesitate to inquire about the experience and qualifications of the installers, warranty details, and the expected timeline for the project.

By being informed and making informed comparisons, you can avoid the hidden costs and potential pitfalls of "free" flooring installation at big box retailers. Choose the option that best fits your needs and budget, whether it's the convenience of a bundled package or the personalized service of an independent installer.


Contact us today for your free estimate

Chris

973.866.9517


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So, the next time you see "free installation" tempting you in a big box store aisle, remember – the magic comes with a price tag. Be an informed homeowner, and choose the option that truly floors you – with quality, service, and a transparent bottom line.

 
 
 

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